L’Oréal Paris has opened the call for its 2021 Women of Worth nominations. Now through April 30, consumers are invited to nominate a woman at LOrealParis.com who is selflessly giving back to their community through non-profit leadership for a chance to be named one of ten Honorees, receiving up to $45,000 for their cause.
 
L’Oréal Paris Women of Worth premiered its new campaign on February 28, calling on Americans across the nation to place their nominations. This year’s Honorees will join the multifaceted program’s alumnae network of 150 individuals, who champion a diverse range of causes that exemplify embracing their own worth and instilling worth within others.
 
“As we celebrate 50 years of our iconic ‘Because You’re Worth It’ tagline in 2021, we welcome stories that reflect not only the power of the Women of Worth who came before them, but individuals who demonstrate the intrinsic value and worth of women everywhere,” commented Ali Goldstein, L’Oréal Paris USA president. “In this landmark year, we are proud to elevate the next 10 extraordinary women who find beauty in giving back, and we can’t wait to meet them.”
 
L’Oréal Paris will once more join forces with Points of Light, the world’s largest organization dedicated to volunteer service, to find it’s ten Honorees. In addition to receiving financial support for their organization, Women of Worth provides each Honoree with a national platform to tell their stories, and the opportunity to build a network that amplifies their cause to make an even greater impact in the lives of others. 
 
“It is a privilege to help L’Oréal Paris recognize this year’s Women of Worth Honorees and highlight those who seek to ignite change in their communities and make the world a better place,” said Natalye Paquin, president and CEO of Points of Light. “The 2021 Women of Worth have touched countless lives through their important philanthropic work, and we believe they represent the best of humanity.”
 
Updating and Improving the Initiative
 
Last year, Women of Worth launched its first-ever national television special, bringing together L’Oréal Paris’ notable roster of spokeswomen to highlight each Honoree’s unique mission.
 
In 2021, L’Oréal Paris will double its individual grants to $20,000 to create an even greater impact. One National Honoree, chosen by popular vote, will receive an additional $25,000 for her charitable work. Each of the 2021 Women of Worth will be recognized as a shining example of how giving back can truly change the world.